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Writer's pictureErica Gooch

Discovering Entrepreneurship: Teachers and Facilitators Guide

Updated: May 30

Facilitators, this guide is your toolkit for teaching entrepreneurship. Feel free to mix and match the ideas or select multiple and spread them across several sessions. Adapt the scripts and activities to fit your teaching style, the needs of your students, and their learning levels. Whether you’re working with middle schoolers or younger children, these steps can be tailored to inspire and educate.


Each section contains:

  1. Detailed Explanation: An overview of the concept.

  2. Facilitator Script: Suggested language and tips for teaching the concept.

  3. Example Activities: Hands-on tasks to reinforce learning.


Let’s embark on this entrepreneurial adventure together and help our young innovators turn their ideas into reality!


Table of Contents


Step 1: Vision Boards

🖼️ Create Your Vision Board

Vision boards are a fantastic way to visualize your goals and dreams. Start by cutting out pictures and words from magazines that represent what you want to achieve. Glue them onto a board to create a collage of your aspirations. This visual reminder will help keep you motivated and focused on your goals.


Facilitator Script: "Hello everyone! Today, we're going to create vision boards. A vision board is a powerful tool to help you see your goals and dreams every day. Grab some magazines, scissors, and glue. Cut out images and words that inspire you and represent what you want to achieve. Let your imagination run wild! Once you're done, share your board with a friend and explain why you chose those images."


Activity Example: "Think about what you want to be when you grow up. Maybe it's a scientist, a business owner, or even an astronaut! Find pictures that show your dream job, places you want to visit, or things you want to learn."





Step 2: Design Thinking

💡 Embrace Design Thinking

Design thinking is a creative way to solve problems. It involves understanding what people need, brainstorming ideas, and testing them out. This approach helps you come up with innovative solutions and improve your ideas.

Facilitator Script: "Now, let's dive into design thinking. This method helps us solve problems creatively. We'll start by thinking about what people need. For example, imagine you're designing a new backpack. What do students need in a backpack? Next, brainstorm different ideas and draw your designs. Finally, share your design with a partner and get their feedback."


Activity Example: "Think about a common problem you face at school. Maybe it's carrying heavy books. How can you design a backpack that makes it easier? Draw your ideas and be ready to share!"




Step 3: Opportunity Analysis

🔍 Discover Business Opportunities

Opportunity analysis is about finding great business ideas. Look around and see what people need and what other businesses are doing. Identify gaps in the market where you can offer something unique.


Facilitator Script: "Let's explore how to find good business ideas. Look around you and think about what people need that they don't already have. For example, maybe there's no place to buy healthy snacks near your school. That's an opportunity! Write down a few ideas and share them with the group."


Activity Example: "Think about your community. Is there something missing that you think would make people's lives better? Maybe it's a new type of school club or a fun place to hang out. Write down your ideas and let's discuss them."





Step 4: Business Model Canvas

📊 Plan with the Business Model Canvas

The Business Model Canvas is a tool that helps you plan your business. It shows how your business will work and make money. Write down what you will sell, who will buy it, and how much it will cost.


Facilitator Script: "Now we'll use the Business Model Canvas to plan our business. This tool helps us see all the important parts of our business at a glance. We'll start by writing down what we're selling, who our customers are, and how we will make money. Take a few minutes to fill in your canvas, then share your plan with a partner."


Activity Example: "Imagine you're starting a lemonade stand. What will you sell? Who are your customers? How much will you charge? Write these details on your Business Model Canvas."




Step 5: Market Research

🕵️‍♂️ Conduct Market Research

Market research means learning more about your customers. Ask people questions, observe what they buy, and find out what they like. This helps you understand how to make your business better.


Facilitator Script: "Market research is all about understanding your customers. We'll start by asking our friends and family some questions about their likes and dislikes. For example, if you're selling cookies, ask them what flavors they like best. Take notes and share your findings with the group."


Activity Example: "Create a short survey about your business idea. Ask questions like 'What is your favorite cookie flavor?' or 'How much would you pay for a lemonade?' Use the answers to improve your business plan."





Step 6: Prototyping

🛠️ Build Your Prototype

Prototyping is making the first version of your product. This helps you see if it works and what you can improve. Show it to people and ask for their feedback.


Facilitator Script: "Let's build a prototype of our product. A prototype is a simple version of your idea that you can test. For example, if you're designing a new kind of water bottle, make one using materials you have at home. Show it to your classmates and ask for their feedback. What do they like? What could be better?"


Activity Example: "Create a prototype of your product using everyday materials. If you're designing a new toy, use cardboard, tape, and markers to build it. Test it out and see how it works."



Step 7: Pitch

🎤 Perfect Your Pitch

A pitch is a short talk about your business idea. It should be exciting and easy to understand. Practice telling people what your business is and why it’s great. This helps you get support and interest.


Facilitator Script: "Now it's time to pitch your business idea! A pitch is a short presentation where you explain your idea and why it's awesome. Practice with a partner and give each other feedback. Remember to be clear and enthusiastic!"


Activity Example: "Imagine you're on a TV show where you have one minute to convince the judges to invest in your business. Practice your pitch and make sure to highlight what makes your idea special."




Step 8: Intro to Web Design & Social Marketing

🌐 Get Online with Web Design and Social Media

Today, every business needs a website. Learn to make a simple website to show your business online. Use social media to share your story and connect with people. This helps you reach more customers.


Facilitator Script: "Let's learn how to create a simple website for our business. We'll start with the basics: choose a name, design a homepage, and add some pictures. Then, we'll talk about using social media to promote our business. Share your ideas for website and social media posts with the group."


Activity Example: "Design a homepage for your business using paper and markers. Include your business name, a logo, and pictures of your products. Then, think about what you would post on social media to attract customers."





Conclusion

Starting a business is a big adventure. These 8 steps will help you along the way. Use our fun coloring page to learn each step and start your journey. Remember, big things start with small ideas, and you can make your dreams come true!


Ready to start your business? Download our coloring page to help guide you. Share your finished page with us on social media using #DetroitCHEMpreneurIST. Let's create and inspire together!






Additional Resources



 

What's Next? More Enrichment Activities!



Discover a world of creativity with Detroit CHEMpreneurIST's educational coloring pages! Our pages combine fun activities with science and entrepreneurship themes, perfect for young aspiring scientists and entrepreneurs. Engage kids in learning while they color and explore STEM concepts and entrepreneurial skills. Download now for inspiratin and interactive fun! Find more coloring pages at Detroit CHEMpreneurIST Coloring Pages.

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